Three months ago, we started a shop on Etsy, selling stickers based on things we like. We started with two listings and gradually expanded to twelve listings today. Over the weeks, we’ve faced unique challenges and thought this is a great opportunity to share them with you. We are thankful for the support!
There will be days when you won’t make sales. There will also be days where you don’t have sales consecutive days in a row. It’s important to be patient and understand that it takes time for the shop to grow. Take this time to market your shop, create new content, and prepare for upcoming orders.
The other day, the shop received a three-star review because the sticker was “too expensive”. As a response, we informed the reviewer that the sticker price included the cost of shipping, listing fee, transaction fee, business tax, and material cost to produce the sticker. If you know you did your best and the customer is still unhappy, you have to take the situation as is and move on.
For a while, all envelopes had hand-written addresses. This was a bit scary because what if the post office can’t read your handwriting (even if it is neat)? A thermal label printer (4×6 in) is relatively inexpensive these days, and saves so much time! Even if you decide not to continue your business, a thermal printer has other uses as well. Big plus is that the thermal printer doesn’t need ink to operate. We found the thermal label printer being worthwhile (compared to traditional stamps) because Etsy utilizes the local post office scanner as a “method of tracking”. Although it’s not the same as certified mail, it gives the customer a sense of where their mail is generally at.
Our drawing board is full of ideas. There are stickers we want to make but are not pushed to production because there are some tweaks needed to be made, the audience vibe isn’t there, etc. We designed a food-themed sticker, but the vibe wasn’t there. The next day, we designed a different sticker that felt perfect and was immediately sent to production. Brainstorming can take some time and you won’t know how the results will look like until you give it a try. If it doesn’t work out, it’s okay to scrap the idea or set it aside for later and start on something new.
Although you don’t know when your next sale is going to be, you can always prepare for it. We have our envelopes stamped, cards cut and stamped, wrapping paper cut, and one of our freebies prepared. The order packaging process is fun, but there is no harm in having things prepped ahead of time. This is helpful when you’re a bit strapped on time. This idea is kind of like the restaurant business, where lemons/limes/etc are cut early on to shave time during an actual order.
PS. We’ve been pursuing other avenues of interest, which might be the reason why the blog is not updated as often. The blog is not abandoned but updated on a different schedule. The latest avenue of interest is Twitch streaming. Find and follow Nancy on Twitch, streaming Call of Duty: Warzone ♥!